Nica's Blog

Advertising on buses is becoming a sort of thin cocoon for the entire vehicle. Currently I am in a bus totally wrapped in a Naked Juice ad. While it is nearly impossible to miss the ad from the outside (if you see the bus, you'll see the ad) as a passenger I only see the ad as an annoying mesh obscuring my view. The mesh is capable of cutting down glare, but still I do feel like I am sacrificing my view to sell someone else's juice. And all this makes me wonder how effective a bus is at promoting Naked Juice. Buses do not connote class. A bus doesn't say "upscale juice". Maybe they should pay good-looking people to wear Naked Juice ads. That's right, clothes to sell naked Juice. They will just need to make sure to avoid having ugly people wear the outfits. Take the film off our bus window, and we will look at those pretty folk in Naked Juice garb and think, "I need to get off this bus, and get myself some Naked Juice."

Labels: advertising, public transit